Our Story​

Our story started  in Belgrade, Serbia in 2014. It all begun one day with thinking what to add into breakfast cereals, because we were not satisfied with what we could found on shelves. Quickly we were introduced into the magical world of dried fruits. Our founders were crazy enough to do some kitchen experiments in order to find the best formula for getting the highest quality of dried fruits. That was an awesome experience with great outcome. With formula in our hand, we went knocking from town to town, from village to village, from door to door to see who can produce dried fruits with our formula. Final outcome is that today we have succesfull cooperation with more than 15 small producers, where most of them are exclusively producing under our name and brand. We care about them and we want all of them to grow with us.

  • Markets

Our enthusiasm helped us in reaching more than 20 markets worldwide on 4 continents which made us one of the leading suppliers of dried fruits from Serbia. Our buyers are retailers, wholesalers, shop owners and industry processors. We are especially proud of the fact that we are pioneers on several markets, such as Japan, Armenia, India and South Africa. FruitHub rocks!

  • Mission

Our mission may sound crazy, but we want to make FruitHub the biggest fruit & vegetable concern in this part of the world. Apart of dried fruits, we want to create successful cooperation with small producers for fruit fillings, fruit purees, fruit concentrates, compotes, juices and jams, and we are already able to help you with some of the mentioned. Working on our mission day by day, the sky’s the limit!

  • Raw materials

From the most known hotels to the hippest AirBNB apartments, you’ll find out the best place to stay.